Flipping through the thick folder of images of automobiles published between 1960 and 1969 in the SVA library, I did a double take. Or rather, the automobile advertisers of the decade did several double takes. It seems that at some point in the turn of the swinging 60s, the Don Drapers and Peggy Olsons of the real world decided that the automotive doppelganger would be the motif du jour, and thenceforth every four-wheeled beauty from Dodge to Volvo had its very own twin moment. Arguably graphic design in advertising has gotten a bit more diverse since then, but the cars have definitely gotten uglier.
Oct 16 2017